go far, together.
backing elite founding teams with creative capital and strategic partnerships.
our mission is simple: to be the most valuable investor on your cap table.
we offer the capital you need— from early-stage venture to private credit and CPG financing — giving you the flexibility to grow on your terms. and we don’t just invest, we get to work. with hands-on operating experience, we back your team with the insight, support, and execution needed to scale.
we seek to back early stage founders and drive value while on the cap table
we specialize in various capital structures to help early to mid stage companies grow with lines of credit, revenue based financing, term loans, and other creative debt structures
CPG has its own circumstances when it comes to cash flow needs, and so should your access to capital. we can provide credit facilities up to $10M or factoring and term loans starting at $10k.
for early stage startups that can benefit from more traction, fundraising help, product development, marketing, advisory, and more, 51 offers an array of products to help you get off the ground effectively and efficiently.
seasoned operators, investors, & execs
Former College All-American and NFL Long Snapper (49ers & Titans). Two-time exited founder. Founder & CEO of Sideline Design — built & exited sports SaaS platform (acquired in 2024 with 800+ NCAA users).
Former Division I tennis player at the University of Denver. Brings over a decade of experience across Sports & Health Tech, having served as a founder and two-time venture-backed executive at high-growth startups.
Former founder with a successful exit. Strong background in CPG investment and strategy. Loves working with founding teams day in and day out. Helped scale It's That Simple from zero to $10M revenue. Prior early investor in Eight Sleep and Rhythm Health.
Former D1 football Academic All-American who helped launched the world's largest digital sports performance brand after graduating from Harvard University. Combined with his 15+ years in the Sports Performance and Sports Technology spaces, Josh brings his extensive experience in M&A and the launching and scaling of consumer brands to 51.
Serial entrepreneur and investor with a track record of launching, scaling, and exiting brands, most notably Flex Watches. Over the years, he has built companies across consumer goods, hospitality, and digital commerce, always rooted in creativity, strategic thinking, and execution.
we focus on sports tech, health & performance, and consumer brands.
capital and innovation to move the game forward
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strategy and execution to build companies that last.
51v is the first-of-its-kind platform in the sports, wellness, and performance space — offering a full spectrum of solutions designed to meet companies where they are and help them scale effectively. through our partners, community, and deep strategic relationships across the industry, we evaluate each business and connect them with the right path at 51v for their stage of growth.
embedded in the game
our reach spans every level of sport — from college programs to pro leagues — through athletes, coaches, and team owners who open doors others can’t. that access fuels our deal flow, insight, and influence across the entire sports ecosystem.
capital that scales
flexible venture and private credit capital, backed by institutional partners and our internal NAV fund — built to help founders grow smarter, not just faster.
operator-led network
athletes, founders, and brand leaders who’ve built and scaled companies themselves. our experience and relationships drive growth, unlock partnerships, and give every portfolio company a built-in advisory bench.
meet our portfolio
