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Built inside the game.

51 is an investment and advisory firm focused on sports and human performance.

Capital and counsel for the next chapter.

We work with founders, business owners, and investors as they build companies, pursue acquisitions, explore a sale, or seek financing. We start with the business and the decision at hand, then determine where our capital and experience can help.

Investing with perspective.

Understanding this industry means understanding the people who shape it: athletes, teams, business owners, and customers.

Our team has competed, built companies, and invested across sports and human performance. That experience informs how we assess opportunities and work with the people behind them.

How we work.

Know the industry.

We draw on experience as athletes, founders, operators, and investors to understand the business behind each opportunity.

Start with the business.

We look at what a company needs before deciding how to invest, advise, or help it access financing.

Make relationships useful.

We connect companies with people who can help them reach customers, find partners, and make informed decisions.

Take the long view.

We consider how today’s decisions affect the business, its owners, and its team over time.

Start a conversation.

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